73% of marketers surveyed in Salesforce.com’s 2015 State of Marketing responded that email marketing is core to their business, but only 49% always/often use responsive design in emails. That’s not good! Responsive design is not negotiable any longer.
Take a look at IDG’s Global Mobile Survey for 2014-
A few staggering statistics are:92 percent of executives own a smartphone used for business. 77 percent of executives use their smartphone to research a product or service for their business.
If you’re not using responsive design to deliver content optimized for any device your customer is on, you’re falling behind– fast.
Here’s the good news… Pardot makes it easy to get started with responsive design, even if your marketing team does not have HTML and CSS expertise. There are several very basic email templates, included in Pardot, that will enable you to effectively deliver your content to your customers, on whatever device they’re on. So if your email templates are not currently responsive- this is one improvement to make a priority.